India Can-Pack Beverages
housing seven beer manufacturing units, accounts for nearly
30 per cent of the total beer production in India and hence
is seen as a most suitable location for can manufacturers.
Since May 2009 Can-Pack India has successfully
started supply of cans to the domestic market as well as
exporting cans to its overseas clients from the Aurangabad
plant. Harshvardhan Jajoo, CEO & President (Can-Pack
India) helps us with further details…
What were the objectives behind
entering the Indian aluminium beverage can market?
The Indian market is gaining momentum and with the country’s
economic growth of 8 % year on year, it is no surprise to
anyone that the packaging market is growing at a fast pace.
Our objective behind entering into the Indian aluminum beverage
can market is to explore India as one of the fastest-growing
emerging economies in the world. With a population of over
1 billion people and the advent of consumerism among the
burgeoning middle class, India represents an economic opportunity
on a gargantuan scale, both as a domestic market and as
a global platform.
Isn’t the Indian Beverage
Packaging Industry more reliant on Glass or PET?
The Indian packaging industry is currently more reliant
on glass or PET. The absence of a local ‘Can’
manufacturer in the country has been the primary reason
for this over-reliance on these two mediums of packaging.
However, in the beverage industry, one of the highest growths
observed in the last few years has been in Cans.
The can consumption has been increasing
with almost 20 % year on year growth for the last 3-4 years.
Brief us on the Aurangabad plant.
Is Can-Pack concentrating only on the aluminum beverage
can market in India?
Can-Pack India currently produces aluminum beverage cans
in two sizes 330 ml and 500 ml. The cans manufactured at
Can-Pack India are suitable for all types of beverages;
the 500 ml can being a big hit in the beer industry. The
330 ml can caters to beer, soft drinks, malt beverages,
sparkling water, juices and energy drinks segments.
The packaging solutions are not restricted
to only aluminum beverage cans as Can-Pack is exploring
the Indian market for recycling of used beverage cans.
What are the latest technologies
adopted by Can-Pack?
We have a completely automated line that has a production
capacity of 750 million cans annually. Can-Pack uses technologies
reducing the emission of harmful substances to the environment
– all of our lines are equipped with catalytic oxidizers.
What are the upcoming developments
We plan to increase the production capacity from 750 million
cans to 1 billion cans per annum in the near future and
in the medium term doubling the investment to produce 2
billion cans annually.
|Ball Packaging Europe, a subsidiary
of Ball Corporation, USA, had planned to enter the Indian
beverage can market in 2009 by opening a plant at Aurangabad.
The company however has put the plan on hold and has
decided to commission its Rs 260-crore beverage can-making
plant during the first quarter of 2011.