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September, 2006 Pragati Maidan, New Delhi, India |
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Tata Coffee targets No. 2 slot in branded segment.
“Tata Coffee Ltd plans to emerge the number two brand in the packaged coffee segment.” Says Hamid Ashraf, managing director, Tata Coffee Ltd. The company over the last four years has strengthened its brand equity with the launch of Mr Bean and has several plans to increase its market shares in the coming years.
Ashraf also confirmed that the company had cloaked a turn over of Rs18 million in the fiscal 2003’ 04. The company plans to increase its annual turn over to Rs50 million in the next few years. The ultimate aim f the company as quoted by Ashraf is to emerge as an FMCG firm in the domestic market.
The company plans to reduce its commodity business and focus more on products. The managing director said that since Tata Coffee is one of the leading exporters of instant coffee today, it shall focus on such products in the future rather than selling coffee beans.
The company plans to increase its value addition business to 100% in the next two to three years from the current 60%.
The company has also recorded a significant growth in ‘Jiffy’ the coffee vending business. There has also been a significant growth in the instant coffee business, with a 30% growth in exports in the first half of the current fiscal year alone. With such tremendous potential we just might see Tata coffee aspiring for number one position soon.
Date: 21-Dec-2004
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