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September, 2006 Pragati Maidan, New Delhi, India |
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A lot of `Fizz` to come India`s way
Coke`s expansion plan focuses on developing countries
A developing country hardly finds any mention in a cola company's chairman’s presentation. But this is exactly what happened at a analyst meeting in the US two weeks ago when new Coke chairman Neville Isdell broke his silence after a six- month review of operations worldwide.
The chairman was quoted saying there is no expected growth in key markets, including North America, Germany and Philippines hence the company will focus on BRIC countries including India, China, Brazil and Russia to drive up sale.
The chairman said that the four mentioned counties contributed 14% at present which will rise to a 41% by ’08. But what he said later was even more significant. He said that in the long run around 95% of Coca- Cola business would come from outside US.
India, is hoped, will also gain from this increased marketing. It is believed that a part of the $350m to $400m innovation budgeting will also come India’s way as Coke starts a new advertising game- plan world wide to tike over the marketing slip it witnesses in the past two years.
Date: 19-Nov-2004
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