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September, 2006 Pragati Maidan, New Delhi, India |
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Glenmark to launch new division to target non- metro market.
Glenmark Pharma is launching a new division called Milieus, which will be the vehicles to expand its base and increase penetration into non- metros, smaller towns and rural areas. Instead of promoting drugs through the traditional specialist route, who are mostly based in bigger cities, the company will be targeting general practitioners (GPs) through their new division.
Date: 25-Apr-2005
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